Features
Zsper is an intelligence layer: capture, scoring, assembly, and craft — with a human gate on anything that speaks in your voice. Built for how Indian founders actually write and sell.
The brain
Every opinion, story, framework, and product fact is a discrete record with an explainable confidence score. Editorial records say how you write; commercial records are what your company knows.
Trust is computed from recency, corroboration, endorsement, and reuse — minus conflict and cut prose. You see the component breakdown, never a bare number.
Novel stances land as proposals; near-duplicates merge; everything else auto-confirms humbly. You only weigh in when it matters.
The brain consolidates duplicate clusters into canonical records and sweeps for conflicts on its own — it stays sharp instead of bloating.
Your brain
142 records · 38 edges · 3 to review
WhatsApp is the real storefront for Tier 2 India — the app can come later.
Corroborated in 3 articles · survived 7 edits
A kirana owner in Nashik doubled his monthly orders after moving billing to UPI.
Reused in 4 drafts · endorsed at publish
Kirana partners repay in 11 days on average — faster than the 45-day industry norm.
Founder-authored · high authority
Drafting & craft
Before the model runs, a deterministic engine selects your most-relevant, most-trusted knowledge and hands it a brief. The model only phrases it — grounded strictly in what you actually said.
Selection by relevance × confidence × recency, type-balanced and budgeted. Same inputs, same choice — the model never freestyles which ideas to use.
Drafts against real excerpts of your published prose with measured rhythm and vocabulary — not adjectives about your style. Your Indian English stays yours, never flattened into American blog-speak.
A deterministic detector flags banned phrases, uniform openings, and summary closers, then runs one targeted rewrite to remove them.
Never invents a stat, name, date, or quote that isn’t in your brief. If you didn’t say it, it doesn’t ship. Your numbers stay in rupees, lakhs, and crores — exactly as you gave them.
Editing · draft
A kirana owner in Nashik doubled his monthly orders the week he moved billing to UPI. No app download, no onboarding call. The difference wasn’t technology — it was meeting him where his customers already were…
…our partners repay in 11 days against the 45-day industry norm. Trust first, app later.
Built using 2 opinions · 1 customer story · 1 product fact from your brain.
Trust & control
New stances are proposals until you confirm them. Contradictions go to a review queue with both sides shown. Losing beliefs are suppressed and traced — never silently overwritten.
The deterministic resolution ladder proposes a winner; you settle it. Destructive edges never land as approved on a guess.
There is no path where the system publishes on its own. Every draft waits for a human yes.
Every article ends with a real trace of the records it was built from — receipts, not vibes.
1 conflict to settle
contradicts an earlier belief
keep · Jul
WhatsApp-first — the app comes after trust.
held · Mar
Launch with a full Android app on day one.
Nothing is deleted — the losing stance is suppressed and traced.
And more
Articles, newsletters, and LinkedIn posts from the same memory — one argument, three ways to publish it. LinkedIn is where Indian founders build distribution; it's a first-class format here.
Plans what to write and when, with reasons you can read — pillar coverage, cadence, and open drafts, never a black box. You still publish.
Organize around strategic themes; accept AI-suggested ideas the brain already supports with a one-click status flip.
A short editorial Q&A replaces the blank prompt box — who it’s for, what you believe, which story proves it.
Paste posts or upload files; each extracted insight is staged for your approval before it enters the brain.
A learned profile of your positioning and tone that keeps every draft on-brand across a workspace.
Shipping promotes what survived your edits and penalizes what you cut — the brain gets more yours over time.
One brain, brand, and pillars per voice. Client voices never cross-contaminate.
Run on your Anthropic or OpenAI key — encrypted, metered, and never billed by us.
Expose your brain read-only to Claude, ChatGPT, or any MCP client, scoped to one workspace.